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eCommerce: Tips on Planning your Online Business

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eCommerce websites are the current and future forms of online shopping. Now a days, more and more businesses are developing an online presence through web stores. These web stores allow customers to browse through products or services and purchase items without having to make the physical journey to the store. The perfectly planned eCommerce site could make all the difference in how well the company assimilates into the world of online shopping.

 

 

In order for your online business to be successful, a well-thought plan is necessary. Your plan should cover all aspects of the proposed online business solution. A competitive analysis will equip you with the information needed to promote and differentiate your online business. Knowing your target audience and being aware of your competitor’s selection of products, prices, and promotional offers will help give your business an advantage.

 

 

Here are a few tips on how to plan your online business:

  • Regulations: Understand the laws and regulations of your country/state controlling online commerce.
  • eCommerce Software Packages: You will need to decide on software that is suitable and right for your business. Make your decisions based on your business requirements and budget.
  • Payment: Next, you must decide on how you will accept payments. Credit and debit cards, direct debit, e-check, PayPal, wire transfer, etc. are all forms
    of payment options. Be sure to choose the method that will be most conducive for your store.
  • Warehouse and Shipping Options:  Decide which shipping options would work best for you and your customers.
  • Tracking and Customer Support: Plan on staying engaged with your customers through the buying process. The more engaged you are with your customers, the more success your online business will have.
  • Design: The graphic design and content on your online business should appeal to the customer.  Making sure your site is easy to navigate is important for the customer’s experience.
  • Marketing: Marketing is an im
  • portant aspect when it comes to the success of your online business. One of the best ways to get more traffic to your site is through Search engine optimization (SEO), search engine marketing (SEM), link-building, social outreach and e-mail marketing.
  • Security: When you begin selling products or services online, you are asking customers to give you their personal credit card information. It is extremely important that your customer’s data stays protected from unauthorized access. The credit card industry has developed a list of guidelines on how best to handle and protect customer data.
  • Domain: Your online business store needs to register and claim a domain name. You can register a domain name for an annual fee through a domain name registrar.

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